Digital Out-of-Home
Programmatic DOOH across relevant physical environments.
Programmatic DOOH connects digital targeting with physical-world advertising.
DOOH extends a digital campaign strategy into the physical world, reinforcing your message around the locations where your customers shop, travel and live.
What's included
- Digital billboards
- Shopping environments
- Transport locations
- Airports
- City centres
- Commercial areas
- Retail environments
- Geographic and local activation
What you get with Digital Out-of-Home
Real-world presence
Reach people where they shop, travel and live.
Digital control
Locations and timing planned with data.
Local activation
City, area and proximity strategies.
Reinforces digital
Connects with mobile, display and video.
Built for teams like yours
- Retailers around store locations
- Brands in city-centre or travel environments
- Advertisers extending digital campaigns offline
Where it works best
- New store openings
- Local promotions
- Seasonal events
- Brand moments in high-traffic areas
How success is measured
- Impressions
- Location performance
- Footfall (where available)
Four steps, clearly defined
STEP 01
Locate
Choose relevant locations and environments.
STEP 02
Create
DOOH-specific creative.
STEP 03
Activate
Programmatic DOOH where inventory is supported.
STEP 04
Evaluate
Delivery and, where available, footfall.
From discovery to growth
Discover
Strategy
Create
Activate
Optimize
Measure
Grow
Works well with
Questions about Digital Out-of-Home
Which environments are available?
Digital billboards, shopping, transport, airports, city centres, commercial areas and retail environments, subject to inventory availability.
Can DOOH be local?
Yes — it can be built around cities, areas or store catchments.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
How quickly can a campaign launch?
The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.